hello! I am Jaya...
pronounced as 'Jah-yah'
A Product Designer with 5+ years of experience creating intuitive solutions for B2C industries like Healthcare, Retail, Fashion, and Education. I specialize in crafting AI-powered, user-centric digital experiences that solve real-world problems, enhance usability, and drive measurable results. Passionate about impactful design, I blend user research, design thinking, and strategic storytelling to engage users and align with business goals.
My journey began in the retail and apparel industry, where I honed my skills in design and branding. But as I worked on creating impactful customer experiences, I found myself more drawn to the question,
"How can we make this better for the user?"
This curiosity naturally evolved into a passion for User Experience design, where I could combine my creativity with strategic thinking to craft meaningful digital experiences. To formalize this shift, I pursued a Master’s Degree with specialization in User Experience Design, Design Strategy and Branding from National Institute of Fashion Technology (NIFT), Mumbai, India.
I immersed myself in design thinking, user research, and prototyping, refining my ability to build intuitive solutions. Looking back, my passion for design has always been driven by a desire to explore, innovate, and create something that resonates with people.
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my experience
EXPERIENCE​​
Lead Product Designer | Evolutio Inc., United States | Contract
August 2024 - September 2024
B2C healthcare platform that centralizes essential tools for healthcare professionals.
Designer | Seramor, United States | Contract
May 2023 - July 2024
B2C vegan, cruelty free, and gender neutral beauty skincare brand.​
Design Faculty | Unitedworld Institute of Design, Gandhinagar, India | Full-time
Assistant Professor | July 2021 - September 2022 | Lecturer | July 2018 - June 2019
India’s #1 private design institute.​
Product Designer | Tiso Ghari by Badal, Ahmedabad, India | Contract
January 2021 - May 2021
B2C apparel brand selected as one of six rising stars at India’s top fashion showcase, Lotus India Fashion Week.​
UX Researcher | Impactree Data Technologies Pvt. Ltd., Navi Mumbai, India | Contract
May 2020 - June 2020
Data-driven organization transforming global sustainability providing social impact solutions by tracking 26 million data points, serving 80+ clients, and impacting 2 million lives.​
Senior Executive Product Development & Design | Frank Jefferson - Group Ashima, Ahmedabad, India | Full-time
September 2015 - June 2018
Leading textile manufacturer generating total revenue of approximately $38.30 million and a net profit of $11.15 million for the year 2024.
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EDUCATION
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UI/UX Design Certificate | Springboard, United States
October 2023 - September 2024
Master of Design | National Institute of Fashion Technology (NIFT), Mumbai, India
August 2019 - June 2021
Bachelor of Design | School Of Fashion Technology (SOFT), Pune, India
June 2011 - April 2015
​SKILLS​​
UI Design (Web, iOS & Android),
Visual Design,
AI-Driven Interfaces,
AI Prompting,
User Research (Qualitative & Quantitative),
Design Strategy,
Information Architecture,
Prototyping & Wireframing,
Usability Testing,
Heuristic Analysis,
Design Systems,
Persona Development,
User Journey Mapping,
A/B Testing,
Branding,
Basics of HTML & CSS.
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TOOLKIT
Figma,
Miro,
Balsamiq,
Adobe Illustrator,
Adobe Photoshop,
Adobe Premier Pro,
Adobe InDesign,
Adobe XD,
Microsoft Office.
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AWARDS​​
​Best Academic Performance Award M. Design,
NIFT, Mumbai 2021
Best Postgraduate Project Award M. Design,
NIFT, Mumbai 2021
NIFT Meritorious Student Award M. Design,
NIFT, Mumbai 2021